Listen to the client.
This project was focused on creating the perfect identity and website for a non-profit focused on helping making yoga more inclusive through representation and training.
Know your audience.
Through extensive research we were able to understand the potential customer’s needs and wants and built personas around those identities.
The brand.
Focusing on what was unique about Reimagine Our Wellness, we worked with the client to create a brand that spoke to the aspects of uniqueness and flow. We focused on earthy, grounded colors to create a palette that was soothing yet powerful.
The website.
Once we had the goals of the project, an understanding of our clients, and a new brand that really spoke to both of those things we created the website design. Using the grounded palette we came up with and the abstract shapes that spoke of fluidity and movement we created a place where the online audience can feel at home, interact in simple and clear terms, and find all of the information important to them!